211 Connecting Point connects people with community programs and services through its website and 24/7 call center. I refreshed the 211 identity to better align with Connecting Point’s broader brand, creating a flexible regional system for Nevada County, Placer County, and Tahoe-Truckee.
Project Description
Connecting Point wanted to rebrand their 211 logo and adapt it to represent multiple regions: Nevada County, Placer County, and Tahoe-Truckee. The logo needed to be visually related to Connecting Point's existing logo and branding, and feel modern and clean.
Connecting Point wanted to rebrand their 211 logo and adapt it to represent multiple regions: Nevada County, Placer County, and Tahoe-Truckee. The logo needed to be visually related to Connecting Point's existing logo and branding, and feel modern and clean.
Original 211 Logo (Left) | Existing Connecting Point Logo (Center) | New 211 Logo (Right)
Color Palette & Fonts
The 211 color palette utilizes the navy and orange from Connecting Point's logo. Avenir medium is used for the tagline "your connecting point", to tie the program visually to Connecting Point, who administers this service.
The 211 color palette utilizes the navy and orange from Connecting Point's logo. Avenir medium is used for the tagline "your connecting point", to tie the program visually to Connecting Point, who administers this service.
Regional Logo Lockups
Regional lockups allowed the 211 identity to represent Nevada County, Placer County, and Tahoe-Truckee while staying visually connected to the parent Connecting Point brand.
Regional lockups allowed the 211 identity to represent Nevada County, Placer County, and Tahoe-Truckee while staying visually connected to the parent Connecting Point brand.
211 Placer | Full Color Logo
211 Placer | White Logo
211 Tahoe Truckee | Full Color Logo
211 Tahoe Truckee | White Logo
Logo Style Guide
The style guide documented key usage rules so the refreshed identity could be applied consistently across regions, outreach materials, and partner communications.
Outreach Posters & Rack Cards
Posters and rack cards brought the refreshed 211 identity into practical, public-facing materials for community distribution. The layouts prioritized clear hierarchy and approachable messaging, with Spanish and Russian versions produced to better support regional accessibility.
211 Placer Poster | English
211 Tahoe Truckee | English
211 Tahoe Truckee | Spanish
