CLIENT
Apollo GraphQL
PROJECT
API Platform Strategy Whitepaper (15 pages)
Role
Senior Designer: Layout System, Data Visualization
Apollo GraphQL
PROJECT
API Platform Strategy Whitepaper (15 pages)
Role
Senior Designer: Layout System, Data Visualization
AGENCY
2A Consulting
2A Consulting
AUDIENCE
Technical leaders, architects and developers
Technical leaders, architects and developers
Designed a 15-page whitepaper introducing a platform mindset for APIs, translating dense technical content into a clear, structured reading experience aligned with Apollo’s evolving brand.
Challenge
Highly technical, text-dense content with no existing template, alongside a newly launched brand with limited long-form guidance.
Highly technical, text-dense content with no existing template, alongside a newly launched brand with limited long-form guidance.
Approach & Role
I developed a flexible layout system in Figma to establish hierarchy and improve readability across dense content, working closely with a writer to align structure and pacing.
I also redesigned technical diagrams to match the updated brand, including a complex “blueprint”-style system architecture that clarified abstract concepts through visual structure.
Impact
Created a reusable template for future long-form content and a clear, visually cohesive resource for technical audiences.
Created a reusable template for future long-form content and a clear, visually cohesive resource for technical audiences.
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.