CLIENT
AWS Financial Services
PROJECT
Banking on the Cloud Industry Report, 40-pages
AWS Financial Services
PROJECT
Banking on the Cloud Industry Report, 40-pages
AGENCY
2A Consulting
2A Consulting
CREATIVE TEAM
Suzanne Calkins
Lead Designer & Art Director
Suzanne Calkins
Lead Designer & Art Director
Rachel Adams
Jenni Lydell
Julianne Medenblik
Designers
Jenni Lydell
Julianne Medenblik
Designers
AUDIENCE
Financial services executives and technology leaders
Financial services executives and technology leaders
Designed a 40-page industry report for the AWS Financial Services team, bringing together global trends, analyst insights, and executive perspectives into a cohesive thought leadership piece.
Challenge
The report was a high-visibility asset developed on a compressed timeline, with input from multiple executive stakeholders and evolving content. It also coincided with a recent AWS brand refresh, requiring interpretation of new guidelines across a long-form format with minimal precedent.
The report was a high-visibility asset developed on a compressed timeline, with input from multiple executive stakeholders and evolving content. It also coincided with a recent AWS brand refresh, requiring interpretation of new guidelines across a long-form format with minimal precedent.
Approach & Role
I led design for the report, defining structure, pacing, and visual direction as content evolved. I ran initial intake sessions with client stakeholders, including executive leadership, and established a workback plan to keep the process moving and reduce friction across teams.
I built the layout system from the ground up, designing an initial section to align on direction while wireframing the remainder of the document in parallel. Once approved, I brought in additional designers to scale execution, ensuring consistency through to final delivery while adapting to tight timelines and evolving inputs.
Impact
Delivered ahead of schedule with minimal revisions, establishing a strong working rhythm with the client. The report extended into additional campaign assets, including a landing page, social GIFs, and a condensed print version.
Delivered ahead of schedule with minimal revisions, establishing a strong working rhythm with the client. The report extended into additional campaign assets, including a landing page, social GIFs, and a condensed print version.
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.