CLIENT
AWS Financial Services
PROJECT
Banking on the Cloud Industry Report, 40-pages
AWS Financial Services
PROJECT
Banking on the Cloud Industry Report, 40-pages
AGENCY
2A Consulting
2A Consulting
CREATIVE TEAM
Suzanne Calkins
Lead Designer & Art Director
Suzanne Calkins
Lead Designer & Art Director
Rachel Adams
Jenni Lydell
Julianne Medenblik
Designers
Jenni Lydell
Julianne Medenblik
Designers
AUDIENCE
Financial services
executives and
technology leaders
Financial services
executives and
technology leaders
Designed a 40-page industry report for the AWS Financial Services team, combining global trends, analyst insights, and executive perspectives into a polished thought leadership asset.
Challenge
The report moved quickly, with executive input, shifting content, and a recent AWS brand refresh happening in parallel. The challenge was applying updated AWS guidelines to a long-form report format with limited precedent, while keeping the process organized and the work moving.
The report moved quickly, with executive input, shifting content, and a recent AWS brand refresh happening in parallel. The challenge was applying updated AWS guidelines to a long-form report format with limited precedent, while keeping the process organized and the work moving.
Approach & Role
I led the design process from client intake through final delivery, including early alignment sessions with stakeholders and executive leadership. Working within the updated AWS brand system, I translated new visual guidance into a flexible report structure that could support dense content, data points, pull quotes, and campaign messaging.
To keep momentum, I created a workback plan, designed an initial section for approval, and wireframed the remaining report while the visual direction was under review. Once approved, I brought in additional designers to help complete the full document, guiding layout decisions and maintaining consistency as content continued to shift.
Impact
Delivered ahead of schedule with minimal revisions, building strong alignment with the client team. The report also expanded into additional campaign assets, including a landing page, social GIFs, and a condensed print version.
Delivered ahead of schedule with minimal revisions, building strong alignment with the client team. The report also expanded into additional campaign assets, including a landing page, social GIFs, and a condensed print version.
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.