CLIENT
AWS Healthcare & Life Sciences
PROJECT
Generative AI for Clinical Trials, 90 second Animation
AWS Healthcare & Life Sciences
PROJECT
Generative AI for Clinical Trials, 90 second Animation
AGENCY
2A Consulting
CREATIVE TEAM2A Consulting
Suzanne Calkins
Storyboard Design & Art Direction
Aaron Wendel
Motion Direction
Motion Direction
Guangyi Li
Storyboard Design
Storyboard Design
Chris Feige
Motion Design
Motion Design
Developed storyboards and visual direction for a 90-second campaign animation for the AWS Healthcare & Life Sciences booth at HIMSS, focused on generative AI in clinical trial design.
Challenge
The piece needed to reflect the growing pressure on clinical trial teams: tight timelines, recruitment challenges, increasing regulatory demands, and the cost of delays. It also had to position AI as a credible solution within a highly regulated healthcare context.
Because it was created for both booth playback and digital distribution, the animation needed to work without sound in a busy conference environment while still supporting deeper engagement in narrated versions.
Approach & Role
I led storyboard development and visual direction, shaping the narrative from industry pressures to AI-enabled solutions. I defined the overall look and feel, designed the first half of the piece, and directed a second designer on the latter half to maintain a consistent visual arc.
I led storyboard development and visual direction, shaping the narrative from industry pressures to AI-enabled solutions. I defined the overall look and feel, designed the first half of the piece, and directed a second designer on the latter half to maintain a consistent visual arc.
I used illustration, pacing, and visual continuity to support the problem-to-resolution flow across both silent and narrated formats, partnering with art direction and motion design through final execution.
Impact
Featured at HIMSS and used across digital channels, the animation helped communicate AWS’s approach to AI in clinical trials for healthcare audiences.
Featured at HIMSS and used across digital channels, the animation helped communicate AWS’s approach to AI in clinical trials for healthcare audiences.
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.