Project Description
Connecting Point wanted to rebrand their 211 logo and adapt it to represent multiple regions: Nevada County, Placer County, and Tahoe-Truckee. The logo needed to be visually related to Connecting Point's existing logo and branding, and feel modern and clean.
Original 211 Logo (Left) | Existing Connecting Point Logo (Center) | New 211 Logo (Right)
Color Palette & Fonts
The 211 color palette utilizes the navy and orange from Connecting Point's logo. Avenir medium is used for the tagline "your connecting point", to tie the program visually to Connecting Point, who administers this service.
211 Placer | Full Color Logo
211 Placer | White Logo
211 Tahoe Truckee | Full Color Logo
211 Tahoe Truckee | White Logo
Click the image to view the full style guide.
211 Placer Poster | English
211 Placer Poster | Spanish
211 Tahoe Truckee | English
211 Tahoe Truckee | Spanish
211 Connecting Point | Veteran
211 Connecting Point | Young Adult
Examples of some of the outreach posters created for the regional launch of 211 in Placer County and Tahoe-Truckee.