CLIENT
Microsoft Azure
Microsoft Azure
PROJECT
Post-Build Product Announcement Social Graphics
Post-Build Product Announcement Social Graphics
ROLE
Campaign Illustration & Social Design
Campaign Illustration & Social Design
AGENCY
2A Consulting
2A Consulting
AUDIENCE
Developers, cloud customers, and Microsoft Azure audiences
Developers, cloud customers, and Microsoft Azure audiences
Microsoft Build is Microsoft’s annual developer conference for announcing new products and platform updates. These graphics supported rapid post-event communication for Azure announcements across social channels.
Challenge
The graphics needed to support fast-moving announcements while feeling cohesive across multiple products, messages, and availability states.
The graphics needed to support fast-moving announcements while feeling cohesive across multiple products, messages, and availability states.
Approach & RoleWorking within Microsoft Azure’s brand system, I adapted approved illustration elements into a flexible set of social compositions for key announcements. I reconfigured assets, adjusted hierarchy, and introduced color variations to create visual range while keeping the posts consistent as a campaign.
Impact
Delivered a coordinated social toolkit that helped Azure teams share post-Build announcements quickly and consistently.
Delivered a coordinated social toolkit that helped Azure teams share post-Build announcements quickly and consistently.
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.