CLIENT
Microsoft Azure
Microsoft Azure
PROJECT
Post-Build Product Announcement Social Graphics
Post-Build Product Announcement Social Graphics
ROLE
Campaign Illustration & Social Design
Campaign Illustration & Social Design
AGENCY
2A Consulting
2A Consulting
AUDIENCE
Developers, cloud customers, and Microsoft Azure audiences
Developers, cloud customers, and Microsoft Azure audiences
Microsoft Build is Microsoft’s annual developer conference, where new technologies, platform updates, and product capabilities are announced across the Microsoft ecosystem. These graphics were created to support rapid post-event communication for Azure announcements across social channels.
Challenge
The graphics needed to support fast-moving announcements while feeling cohesive across multiple products, messages, and availability states.
The graphics needed to support fast-moving announcements while feeling cohesive across multiple products, messages, and availability states.
Approach & Role
I developed a flexible illustration system that could highlight key announcements within a unified campaign look. Color variations added visual range across posts while maintaining consistency as a set.
I developed a flexible illustration system that could highlight key announcements within a unified campaign look. Color variations added visual range across posts while maintaining consistency as a set.
Impact
Delivered a coordinated social toolkit that helped Azure teams share post-Build announcements quickly and consistently.
Delivered a coordinated social toolkit that helped Azure teams share post-Build announcements quickly and consistently.
