CLIENT
Microsoft
Microsoft
PROJECT
Early Sales Enablement Campaign for Copilot
Early Sales Enablement Campaign for Copilot
ROLE
Designer & Art Director
Designer & Art Director
AGENCY
2A Consulting
2A Consulting
AUDIENCE
Enterprise customers and Microsoft sales teams
Enterprise customers and Microsoft sales teams
Developed early sales enablement campaign for Microsoft Copilot, featuring a modular persona-based system, translating AI-assisted workflows into tailored stories for HR, sales, marketing, finance, and IT audiences.
Challenge
The work was created during the early rollout of Microsoft Copilot, when messaging and use cases were still evolving. The materials needed to communicate AI capabilities in a way that felt practical, adaptable, and easy to tailor for different audiences and presentation contexts..
The work was created during the early rollout of Microsoft Copilot, when messaging and use cases were still evolving. The materials needed to communicate AI capabilities in a way that felt practical, adaptable, and easy to tailor for different audiences and presentation contexts..
Approach & Role
I designed a 50-slide persona-driven sales deck that framed Copilot through role-specific workflows and day-in-the-life scenarios, helping translate abstract AI functionality into more relatable use cases.I also worked with the client and internal team to structure the deck as a modular system that could be easily customized while maintaining consistency across personas, presentations, and supporting campaign assets. The visual language later expanded into infographic and social formats, which I art directed as part of the broader rollout.
I designed a 50-slide persona-driven sales deck that framed Copilot through role-specific workflows and day-in-the-life scenarios, helping translate abstract AI functionality into more relatable use cases.I also worked with the client and internal team to structure the deck as a modular system that could be easily customized while maintaining consistency across personas, presentations, and supporting campaign assets. The visual language later expanded into infographic and social formats, which I art directed as part of the broader rollout.
Select slides from 50-slide sales deck
Impact
The work established an adaptable storytelling system for early Copilot sales enablement, supporting presentations, social content, and infographic-based marketing materials across multiple audience segments.
The work established an adaptable storytelling system for early Copilot sales enablement, supporting presentations, social content, and infographic-based marketing materials across multiple audience segments.
Mockups of social GIFs
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.