CLIENT
Microsoft
Microsoft
PROJECT
Early Sales Enablement Campaign for Copilot
Early Sales Enablement Campaign for Copilot
ROLE
Designer & Art Director
Designer & Art Director
AGENCY
2A Consulting
2A Consulting
AUDIENCE
Enterprise customers and Microsoft sales teams
Enterprise customers and Microsoft sales teams
Developed early sales enablement materials for Microsoft Copilot, built around a modular persona-based system for HR, sales, marketing, finance, and IT audiences.
Challenge
The work was created during Copilot’s early rollout, when messaging and use cases were still evolving. The materials needed to make AI-assisted workflows feel practical, relevant, and easy to tailor for different audiences.
The work was created during Copilot’s early rollout, when messaging and use cases were still evolving. The materials needed to make AI-assisted workflows feel practical, relevant, and easy to tailor for different audiences.
Approach & Role
I designed a 50-slide sales deck that framed Copilot through role-specific workflows and day-in-the-life scenarios, translating AI functionality into more relatable use cases. I worked with the client and internal team to make the deck modular, so sections could be customized while staying consistent across personas and presentation contexts.
The visual language later expanded into infographics and social GIFs, which I art directed as part of the broader rollout.
Impact
Established an adaptable storytelling system for early Copilot sales enablement, supporting presentations, social content, and infographic-based marketing materials across multiple audience segments.
Established an adaptable storytelling system for early Copilot sales enablement, supporting presentations, social content, and infographic-based marketing materials across multiple audience segments.
Select slides from 50-slide sales deck
Mockups of social GIFs
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.