CLIENT
Thomson Reuters
PROJECT
Westlaw Advantage with GenAI Product Animation
Thomson Reuters
PROJECT
Westlaw Advantage with GenAI Product Animation
AGENCY
2A Consulting
2A Consulting
CREATIVE TEAM
Suzanne Calkins
Storyboarding & Art Direction
Chris Fiege
Motion Design
Suzanne Calkins
Storyboarding & Art Direction
Chris Fiege
Motion Design
Developed storyboards and visual direction for a product marketing animation introducing Westlaw Advantage with GenAI, created to support campaign awareness and product storytelling.
Challenge
The video needed to introduce a new layer of AI functionality in a way that felt credible to a legal audience. It also had to bring together b-roll, product UI screenshots, typography, and illustration without feeling disjointed.
The video needed to introduce a new layer of AI functionality in a way that felt credible to a legal audience. It also had to bring together b-roll, product UI screenshots, typography, and illustration without feeling disjointed.
Approach & Role
I led storyboarding and visual direction, shaping the narrative and pacing to make the product feel tangible. I sourced and structured b-roll, defined how kinetic type would interact with it, and incorporated product UI screenshots at key moments to support the story.
I created custom illustrations and worked closely with a motion designer to carry the system through, aligning timing, transitions, and tone so everything felt cohesive rather than layered on.
Impact
Used as part of a broader Westlaw Advantage campaign, supporting product storytelling across marketing and sales channels.
Used as part of a broader Westlaw Advantage campaign, supporting product storytelling across marketing and sales channels.
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.