CLIENT
Thomson Reuters
PROJECT
Agentic AI 101 Ebook
(9-pages)
Thomson Reuters
PROJECT
Agentic AI 101 Ebook
(9-pages)
AGENCY
2A Consulting
2A Consulting
AUDIENCE
Business professionals exploring AI adoption
Business professionals exploring AI adoption
Designed a 9-page ebook introducing agentic AI, translating an emerging concept into an accessible, structured resource for Thomson Reuters.
Challenge
The content needed to introduce a new category of AI to a broad audience, making it approachable without oversimplifying. With no existing ebook template and limited precedent for long-form content within the brand, the format had to be defined from scratch.
The content needed to introduce a new category of AI to a broad audience, making it approachable without oversimplifying. With no existing ebook template and limited precedent for long-form content within the brand, the format had to be defined from scratch.
Approach & Role
I built the ebook template from scratch, creating a format that made agentic AI feel approachable and easy to move through. I focused on shaping the reading experience so the content felt structured without becoming too dense.
I also created custom diagrams and supporting visuals, incorporating existing brand elements where appropriate to keep the piece connected to Thomson Reuters’ broader visual system.
Established a foundation for future long-form content, creating an entry point into agentic AI and supporting broader CoCounsel awareness.
Legal Deep Research Whitepaper
Product & Research
CLIENT
Thomson Reuters
PROJECT
Deep Research in CoCounsel Whitepaper
(11-pages)
Thomson Reuters
PROJECT
Deep Research in CoCounsel Whitepaper
(11-pages)
AGENCY
2A Consulting
2A Consulting
AUDIENCE
Legal professionals and research-focused practitioners
Legal professionals and research-focused practitioners
Designed an 11-page whitepaper introducing Deep Research within CoCounsel Legal, positioning the product as a trusted solution for high-stakes legal research.
Challenge
The content needed to address skepticism around AI in legal workflows, reinforcing accuracy, trust, and professional responsibility. It also required presenting detailed product capabilities in a format that felt authoritative and grounded.
The content needed to address skepticism around AI in legal workflows, reinforcing accuracy, trust, and professional responsibility. It also required presenting detailed product capabilities in a format that felt authoritative and grounded.
Approach & Role
I designed the whitepaper with a restrained editorial style, giving dense legal and product content a clear structure without making it feel overly designed.
I created diagrams and supporting visuals to connect product benefits to real legal workflows, while keeping the overall design polished, structured, and aligned with Thomson Reuters’ brand.
Impact
Delivered a polished, product-focused whitepaper that supported CoCounsel positioning and established a repeatable framework for future whitepapers.
Delivered a polished, product-focused whitepaper that supported CoCounsel positioning and established a repeatable framework for future whitepapers.
Work shown includes projects completed as part of my role at 2A Consulting. All client work is presented for portfolio purposes only and remains the property of the respective clients.